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This web page zemasnursery.com states the following, "An Outstanding Nursery and Garden Center." We saw that the webpage also said " Welcome to our family business with products, services and resources for every gardener." It also said " Find a consistent and extensive collection of beautiful, quality plants and trees grown with care. Blooms peak from May to September making Spring and Summer especially nice times to visit, stroll the grounds, browse and shop. Annuals, Perennials, Trees. Whether planting a vegetable garden, fruit trees, cheery window boxes, or whatever your interests, we are here to help." The header had plants as the highest ranking optimized keyword. It is followed by trees, shrubs, and landscaping which isn't as ranked as highly as plants. The next words zemasnursery.com used was garden. gardening was included but might not be viewed by search crawlers.